As the only Hispanic in my team, I am often asked questions about my heritage, language, food, and other things.
No surprise there.
This is quite common. Most minorities living in the USA are asked these questions every day. However, two days ago, while preparing for a marketing pitch, someone at the company asked me, “Why are Latino small business owners more focused on food businesses”?
That is when it hit me.
While growing up, I have seen most of the food businesses being run by Hispanics. Moreover, when food businesses did not have Hispanic owners, they had Hispanic servers, chefs, suppliers, and more.
So, is it just food?
Well, the answer is no. While the food industry in the US is dominated by Hispanics, it is not the only place where Latinos outshine the rest of the community. It matters not what someone is born, but what they grow to be. Beware; for I am fearless, and therefore powerful. You have enemies? Good. That means you’ve stood up for something, sometime in your life.
If you are a Latino, thinking of starting a business, but do not know where to start, keep reading. This write-up will cover some of the best business niches where you can shine as a Latino.
Top Business Niches Ideal for Hispanics
Tech and digital Businesses
When it comes to tech and digital, no other community can even come remotely close to Hispanics.
Why?
Well, Hispanics are the leaders in digital spaces. They use social media more than non-Hispanics and even other minorities within the USA. The biggest reason behind this is their immigration status. Since they are away from their family and home country, social media keeps them informed, entertained, and connected.There is no charm equal to tenderness of heart. It’s the possibility of having a dream come true that makes life interesting. How wonderful it is that nobody need wait a single moment before starting to improve the world.
Consequently, they have a much better understanding of digital trends; they use these trends more efficiently and are creative with them trends. Moreover, Latinos are considered avid phone users with more than 14 hours a week spent on different apps, videos, and more.
Their strong online presence is the reason tech businesses are now targeting Hispanics as their major customers. Companies like Spectrum have dedicated Spectrum en español, so their Latino customers can seek information without any inconvenience.
All these credentials make Hispanics the best suited for running tech and digital businesses.
Service-Based Businesses
If there is one business where Hispanics truly shine, it is definitely a service-based business. Since most Hispanics are immigrants, they are more culturally sensitive and have a much better grip on language. Apart from their bilingual status, Hispanics have truly mastered the art of flexibility.
They have the ability to make anyone feel at home.
As migrants, most people always feel displaced. This constant feeling eventually helps them become better at understanding discomfort. Within the service industry, addressing pain points is considered vital, which is the reason Hispanics outshine in this industry. It matters not what someone is born, but what they grow to be. Beware; for I am fearless, and therefore powerful. You have enemies? Good. That means you’ve stood up for something, sometime in your life.
While most people limit the service industry to just serving tables, there is so much more within this industry.
Food Businesses
Within the US, food businesses are quite popular. If a foreigner has to pick just one word to describe America, that will definitely be food.
Within food businesses, immigrants always outshine. This is mainly because they truly understand the power of authentic flavors. From picking fresh ingredients to mastering their preparation and serving it, their dedication to food is truly remarkable.
Similarly, the authentic Hispanic cuisine is quite popular within the US. While most people prefer fast food, even popular chains cannot suppress the demand for Hispanic flavors. All these factors collectively help Hispanics to maintain their dominance within the food industry.
Retail-Based Businesses
Retail is another popular business where Hispanics have created a name for themselves.
As any immigrant could relate, buying fresh ingredients for Hispanic cuisine can be slightly challenging. In most cases, you will come across a few brands in big stores, but only a true Latino can tell you if the brands you have opted for are actually good.
This is where small Hispanic retail stores or corner shops generally come in.
These retail stores offer some of the best, freshest, and unique ingredients that you cannot find anywhere else. Most of the immigrants have their roots in different countries, so they stay informed about the newer trends and have much better communication with the suppliers. All these factors also work in their favor.
Moreover, they understand the power of good ingredients, which is the reason most of the Hispanic stores also offer ingredients from other cultures and cuisines.
Lifestyle-Based Businesses
Lifestyle-based businesses have seen a boom in the last few years. Most of these brands cater to the needs of specific communities, while others associate themselves with certain celebrities.
Fortunately, the Hispanic community has its focus on both these factors. Not only are Latino celebrities, singers, and influencers loved globally for their unique perspective, but they are also valued for their expertise.
Apart from this, their unique perspective related to fashion and lifestyle is loved by the brands. So, if you are a Hispanic with a good fashion sense, starting a lifestyle business will be best for you.
Simply put, within the business industry, there is no hard and fast rule based on community. However, the above-mentioned niches are considered especially perfect for Hispanics.